Backbone Pro
KITH
Role
Creative Director for Hardware @ Backbone
Responsibilities
Strategy & Positioning
Color, Material, & Finish
Visualization
Backbone ID Team
Sean Missal
Backbone Design Team
Jamie Parkhurst
My Pham
External Partners
KITH & Ronnie Fieg
Backbone Pro
Xbox Edition
Role
Creative Director for Hardware @ Backbone
Responsibilities
Strategy & Positioning
Color, Material, & Finish
Visualization
Backbone ID Team
Sean Missal
Backbone Design Team
Jamie Parkhurst
My Pham
External Partners
Microsoft Xbox
Launch Video:
Sample Studio
Backbone One
Death Stranding 2 Limited Edition
Role
Creative Director for Hardware @ Backbone
Responsibilities
Strategy & Positioning
Color, Material, & Finish
Backbone ID Team
Sean Missal
Backbone Design Team
Jamie Parkhurst
My Pham
External Partners
Kojima Productions
Sony Playstation
Visualization:
TheCrystalBeach
Alfredo Tato
Backbone
Pink & Purple
Role
Creative Director for Hardware @ Backbone
Responsibilities
Strategy & Positioning
Color, Material, & Finish
Visualization
Backbone ID Team
Sean Missal
Backbone Design Team
My Pham
Silas Reeves
Backbone Pro
Role
Creative Director for Hardware @ Backbone
Responsibilities
Strategy & Positioning
Industrial Design
Color, Material, & Finish
Visualization
Backbone ID Team
Sean Missal
Backbone Design Team
Jamie Parkhurst
My Pham
Silas Reeves
External Partners
Visualization:
Nemanja Ivanovic
Nahele Campbell
Sample Studio
Production:
BIGKID
Violeta Studios
Photography:
Cian
Package Concept:
Willy Carteau
Backbone One
Collaborations
Collaborating with unique names to craft authentic partnerships in the gaming space.
Responsibilities
Design Direction
Color, Material, & Finish
Backbone One
Generation Two
Refreshing the iconic Backbone silhouette for a new generation of devices.
Client
Backbone
Role
Lead Designer
Responsibilities
Industrial Design
ID Team
Norio Fujikawa
Sean Missal
Francois Dransart
Recognition
iF Design Award 2023
Good Design Award 2024
Work completed while at Astro Studios. Photography by Backbone.
WD_Black
Client
Western Digital
Role
Lead Designer
Responsibilities
Strategy & Positioning
Industrial Design
Design Language Development
Visualization
ID Team
Norio Fujikawa
Sean Missal
Sushant Vohra
Oliver Henderson
Scott Pancioli
Brand Team
Alejandro Chavetta
Neha Hattangdi
Brian Wood
Shea Sjoberg
Sami Lovelady
Recognition
iF Design Award 2023
Work completed while at Astro Studios.
Logitech G Cloud
Developing a first of its kind cloud gaming handheld.
Client
Logitech G
Role
Industrial Designer
Responsibilities
Strategy & Positioning
Industrial Design
Color, Material, & Finish
Visualization
Team
Norio Fujikawa
Francois Dransart
Sean Missal
Scott Pancioli
Andrew Casden
Recognition
Reddot Award 2023
IDA Bronze Award
iF Design Award 2023
Work completed while at Astro Studios. Video & Photography by Logitech.
Mira Prism
The first low cost augmented reality headset for the masses.
Client
Mira
Role
Lead Designer
Responsibilities
Strategy & Positioning
Industrial Design
Color, Material, & Finish
Visualization
Team
Norio Fujikawa
Sean Missal
Oliver Henderson
Recognition
Reddot Best of the Best
Covestro Materials Award
Core77 Design Award
Work completed while at Astro Studios. Photography by Mira.
Bose Sleepbuds
Helping an established brand crowdfund a new category of device.
Client
Bose
Role
Lead Designer
Responsibilities
Strategy & Positioning
Industrial Design
Color, Material, & Finish
User Experience
Team
Karson Shadley
Sean Missal
Andy Uhm
Recognition
TIME best inventions 2018
Reddot Winner 2021
iF Design Award 2021
Work completed while at Astro Studios. Photography by Bose.
A modern interpretation of the field watch, crowdfunded for MINUS-8.
Client
MINUS-8
Role
Lead Designer
Responsibilities
Industrial Design
Color, Material, & Finish
Team
David Whetstone
Sean Missal
Work completed while at Astro Studios. Photography by MINUS-8. Sketches by David Whetstone.
SOL Republic Soundtracks
A re-imagination of the iconic SOL silhouette in a traditional headphone form factor.
Client
SOL Republic
Role
Lead Designer
Responsibilities
Industrial Design
Color, Material, & Finish
Team
Sean Missal
Oliver Henderson
Work completed while at Astro Studios. Photography by SOL.
Shinola Power Collection
Developing designs to be made in America.
Client
Shinola
Role
Industrial Designer
Responsibilities
Design Development
Team
Anh Nguyen
David Whetstone
Sean Missal
Recognition
Core77 Notable Award 2017
IDEA Bronze Award 2017
Work completed while at Astro Studios. Photography by Shinola.
Shinola Canfield Pro Monitors
Audio Performance meets Americana.
Client
Shinola
Role
Industrial Designer
Responsibilities
Concept Ideation
Design Development
Team
David Whetstone
Sean Missal
Oliver Henderson
Work completed while at Astro Studios. Photography by Shinola.
Skullcandy Push Earbuds
Defining a unique true wireless icon for the crowded earbud space.
Client
Skullcandy
Role
Lead Designer
Responsibilities
Industrial Design
Team
Norio Fujikawa
Sean Missal
Scott Pancioli
Work completed while at Astro Studios. Photography by Skullcandy.
Verifone
Staying relevant in a modernizing payment space — Various works completed for Verifone.
Client
Verifone
Role
Lead Designer
Responsiblities
Industrial Design
Design Language Development
Team
Kyle Swen
Sean Missal
Travis Whettroth
Dennice Quijano
Recognition
iF Design Award 2017
Work completed while at Astro Studios. Photography by Verifone.
About
Experience
From Fortune 500 companies to small startups, I have worked with both internal & external teams to bring award winning products to market.
Product Strategy & Positioning
Research & Insights
Technology Roadmapping
Sketch Concepting
3D Design Development
Creative Direction
Packaging
Visualization
Product Messaging
Internal Communication
Past Clients
Western Digital, SanDisk, Mira (Acquired by Apple), Dell, Alienware, HP, AAA, Samsung, Google, Logitech, Microsoft, Bose, Verifone, AMD, Intel, Ford, Huawei, Shinola, Shure, Corning, T-Mobile, Dolby, Oculus, Facebook, Auris (Johnson & Johnson), Astro Gaming, & more.